Pitching a Pre-Incorporated Biotech Company: Structure and Content

Confidential vs. Non-Confidential Pitches

• Non-Confidential Pitch: Used for initial interactions, focusing on the general value proposition and market potential without revealing proprietary or sensitive information.
• Confidential Pitch: For in-depth discussions with potential investors or partners under a Non-Disclosure Agreement (NDA). It includes detailed, sensitive information like IP specifics, technology mechanisms, and in-depth financials.

Teaser Pitch

Purpose: To generate interest and lead to more detailed discussions.

Key Sections:

• Introduction: Present the core concept succinctly
• Problem Statement: Define the problem your innovation addresses. Quick highlight of the market size and potential
• Solution Overview: High-level overview of your solution
• Competitive landscape: How are you different, what makes you strong
• Call to Action: Encourage further engagement to learn more

Longer, Detailed Pitch

Purpose: Provides comprehensive information for interested parties.

Key Sections:

• Detailed Introduction: In-depth description of your biotech innovation.
• Technology and Product Details: Detailed (confidential if post NDA or non-confidential otherwise) information about the technology and any key data or prototypes that can be shared
• Market Analysis and Competitive Landscape: Detailed market research, target market identification, competitive analysis, and differentiators.
• IP and regulatory landscape: Introduce IP if you have relevant patents, and for medical devices, detail your pathway if you have this established.  
• Business Model (if relevant): Explanation of the revenue model, particularly important for devices/tools compared to therapeutics.
• Team and Expertise: Information on the team’s background and expertise.

Pitching Guidance:

• Start with a Strong Hook: Begin your pitch with a compelling statement or a fascinating initial section that grabs attention.
• Clearly Define the Problem: Concisely articulate the problem your start-up aims to solve. Make sure it's easy for the audience to understand why this problem is significant and needs addressing. The investors you are pitching to, or their decision making committee board, may not have a relevant background, but will have a large set of company data points to draw questions and insight from.
• Present a Simple Solution: Describe your solution in simple terms. Avoid jargon and overly technical language to tailor to the versality of your initial audience. The goal is to make your solution easily understandable to someone outside of your field, before going into more depth.
• Tell a Story: Weave your information into a narrative. Storytelling helps in making your pitch memorable and engaging. If applicable, share a personal story that led to the inception of your idea.
• Focus on Key Differentiators: What sets your solution apart from existing ones? Highlight one or two key differentiators rather than listing many features. This keeps the message clear and strong.
• Use Visuals Effectively: Incorporate visuals like graphs, charts, and images in your slides to make complex information more digestible. Ensure that each visual has a purpose and enhances the understanding of your message.
• Include Essential Information Only: Stick to the most critical points – problem, solution, market opportunity, competitive advantage, and call to action. Avoid cluttering the pitch with too much detail.
• Practice Brevity: Keep your sentences short and to the point. Practice your pitch multiple times to refine it to its most essential elements.
• End with a Strong Call to Action: Conclude with a clear and compelling call to action. What do you want your audience to do after hearing your pitch? Be specific, whether it’s seeking investment, partnership, or another form of support.
• Rehearse and Get Feedback: Practice your pitch in front of different audiences and get feedback. Pay attention to their understanding and engagement, and refine your pitch accordingly.

Creating effective pitches for a pre-incorporated biotech company involves carefully balancing the level of detail and protecting sensitive information. Starting with a non-confidential teaser can pique interest, leading to a more detailed, confidential pitch for serious discussions.